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After the Deluge: The Changing Worldview
Alan Thein Durning
[Reprinted from: WorldWatch magazine, January/February, 1997]


In the November/December World Watch, Alan Durning described six waves of "extractive" industry that swept through the Pacific Northwest region of North America over the past two centuries. The Northwest's history, we noted, has been a microcosm of the world's. Those industries brought great short-term wealth to the region's human populations, but the cost of that wealth was a dangerous drawing-down of the region's natural capital. The fur trade brought profits to colonial traders and luxury to European aristocrats but it decimated populations of mammals in the Columbia River basin. Similar patterns followed with the industries of high-volume salmon fishing, irrigation-intensive farming, industrial logging, hydroelectric power, and mining.

Those industries aren't inherently destructive, of course; but the enormous scale on which they were practiced couldn't be sustained without courting calamity. When the Chinook Indians extracted small quantities of fish, furs, or wood for the sustenance of small, stable communities, natural balances were sustained. But when the human population surged along with the quantity of resources consumed by each person, the demand for products grew exponentially and the natural balances crashed. It is these two forces -- population growth and consumption -- that are the "horses pulling the Northwest economy off the track of sustainability," says Durning.

How to rein in these horses? While stabilizing population growth is essential and has become an overriding concern in most regions, Durning argues that the goal of cutting excess consumption is equally essential. In the following sequel to his account of the Six Waves, Durning offers a strategy for achieving that goal. This strategy requires two key changes: first, to reform the prices of natural resources and the products made from them (prices that are now fundamentally dishonest because they avoid covering many of the real costs of production); and second, to reform the dominant "world view" that drives modern economics -- a view that subordinates the natures and needs of local communities to abstract "national" and "global" economic demands such as the demand for incessant economic "growth." The two changes are connected, of course, since that demand for unfettered growth is one of the reasons prices have become so dishonest in the first place; it's easier to show profits when a lot of the true costs are not paid.

In his discussion of prices, Durning begins by relating a conversation he had with Carolyn Alkire, a resource economist for the Wilderness Society, who came to the Yakima Basin of the Cascade Mountains to assess the condition of one of the region's chief natural assets -- its salmon.

The Editors


by Alan Thein Durning

Prices That Don't Lie

Wild salmon are natural capital," says Carolyn, sitting on a rock beside Lake Keechelus.

"They're just like financial capital or physical capital. The fish that aren't harvested or killed go off and reproduce and produce new wild salmon in the same way that if you have stocks, you get dividends. In the case of wild salmon, however, we have dipped into our capital; we have harvested and killed many more fish than we should have to maintain a constant stock."

"A wild chinook salmon in the Columbia basin is natural capital worth $2,148. A wild coho is worth $488. But on the market, they go for $49 and $10 respectively."

"As natural capital, you are looking at each fish as what the potential earning value is," she explains: how much income a fish's offspring would provide over the next century if people allowed the fish to spawn rather than killing it with cattle grazing, clear cuts, fishing nets, hydroelectric dams, irrigation diversions, and water pollution. Her assessment is conservative, Carolyn notes, because it ignores non-monetary values.

The value of chinook is so high because many Columbia basin chinook populations are endangered. They should not be killed or caught at all. Yet nobody behaves as if each of the Columbia basin's remaining wild chinook salmon were a share of stock worth $2,148. The money economy, and government cost-benefit analyses, have long treated salmon as cheap, abundant, and indestructible. This largely explains their near eradication in the Yakima and in many of other rivers.

Similar discrepancies between cost and price are woven through the fabric of the Northwest economy. Prices -- the money economy's main tool for conveying information -- do not tell the truth. They therefore fail to do their job of regulating consumption so as to maximize good and minimize bad. Prices are blind to most ecological and many social costs.

In commodity after commodity critical to the long-term viability of life in the Northwest, market prices are a fraction of true costs. The gasoline burned by the automobile that brought Carolyn over the Cascades from the airport in Seattle was priced at $1.29 a gallon. The full cost of that gallon of gasoline, including such side effects as air pollution damage to human lungs and farm crops, was perhaps $6. The price of using the highway to get here, paid through fuel taxes, was less than one cent a mile, but the cost of using the highway -- if you add in tax subsidies from nondrivers and damage to air, water, and wildlife habitat -- was closer to a dime a mile. The map that guided Carolyn to the lake sold for $2.50, but its cost -- counting the pollution released in making and transporting its paper and ink -- may have been three times that.

The list goes on and on. The clothes Carolyn wears, the water that runs past her feet and into irrigation canals or hydroelectric turbines, the airplane ticket she bought to get here, and just about everything else that uses natural resources intensively is also underpriced.

Meanwhile, things that use labor intensively, including health care and most other services, are overpriced. So too are things where the peculiar nature of the market results in hoarding, speculation, artificial scarcity, and underinvestment.

If the Northwest economy is to endure, Northwesterners will have have to make prices tell the truth. While laws, regulations, and individual efforts to live ethically are crucial in moving toward sustain ability, only prices are powerful enough to fundamentally redirect consumption and production patterns. Look at the record. Study the trends for energy consumption in the Northwest -- the best single indicator of the environmental responsibility of the region's economy. Over the decades, the lines have soared upwards in great, uninterrupted sweeps, rising even through most recessions.

On the graphs of energy consumption, there is no evidence of the great events of environmental consciousness raising. There is no sign of the publication in 1962 of Rachel Carson's Silent Spring, regarded by many as the birth announcement of the modern environmental movement. There is no sign of Earth Day 1970, when environmental awareness burst onto the public scene. There is no sign of milestone environmental regulations passing legislative bodies. There is no sign of Earth Day 1990, history's largest teach-in. The lines for production and consumption of energy just keep rising. Environmental education, moral exhortation, and government regulation do not visibly alter the curve.

Where there are significant decreases, they are the consequences of rising energy prices. For petroleum, the line dips twice: once after the Arab oil embargo jacked up prices in 1973 and again after the Iranian revolution did so in 1979. For electricity: the line goes flat after the region's disastrous venture into nuclear power elevated most Northwest electric rates in the early 1980s.

Each of these price increases caused inflation and contributed to recessions. They did so, however, because they were sudden, unanticipated, and siphoned money from the Pacific Northwest to oil exporters and utility bond holders in faraway places. If prices of energy -- and of labor, salmon, water, housing, parking spaces, and everything else -- were gradually and predictably aligned, upwards or downwards to match true costs, and if the money stayed at home, the economy would benefit enormously. Jobs would proliferate even as the environment improved.

This contention may seem exaggerated. Most people believe that they must choose between a vibrant economy and a healthy environment. But listen to thinkers such as Carolyn Alkire. Their message is so simple and so revolutionary: To thrive -- even just to survive -- the Northwest must teach prices to tell the ecological truth.

You cannot wave a wand and change the prices of hundreds of goods and services. But there is a way to do it: by partially replacing existing taxes with taxes on the pollution, depletion, and disruption of nature. Prices, realigned through a shift of taxes, are the reins for consumption.

How would a tax shift work? It would revise the existing tax structure from top to bottom, because that structure has no reason to it. It has an explanation: it is an accident of history, or a history of accidents. It was cobbled together by a century and a half of political compromises, half-baked theories, and special pleading. But it has no reason, no consistent rationale, no underlying principle or unifying form. The local, state, and national taxes affecting the region exist solely to draw money for governments. Their succeed at that: they claimed about thirty percent of the region's gross domestic product in 1994, a total of $89 billion in government revenues that was spent in pursuit of various public goals.

Yet the taxes' side effects work at cross purposes with those public aims. Taxes in the Northwest penalize work, enterprise, and investment, aggravate inequality, and accelerate environmental decline. They give the wrong incentives to almost everyone. They are, to borrow a phrase from energy analyst Amory Lovins, "spherically senseless'' -- no matter how you look at them, they are nonsense.

By custom, economists speak of land, labor, and capital as the three "factors of production." Whatever a business wants to sell, it needs some combination of land, labor, and capital. In this abstract bur useful framework, labor refers to people. Capital refers to physical objects created by people, such as buildings, tools, and machinery. And land refers, somewhat opaquely to all the gifts of nature -- everything that is not created by people. Land includes not only tracts of earth and natural resource commodities but also basic ecosystem functions, such as the cycles of water, nutrients, and energy. These goods are provided by nonhuman forces, free of charge. The mispricing and consequent misuse of these gifts constitutes much environmental harm.

Taxes on the gifts of nature raise the price of using them, which tells people to conserve these gifts. Taxes on labor and capital tell businesses and households to scrimp on workers and tools -- in other words, to practice unemployment and underinvestment. A reasonable tax policy would tax the gifts of nature first and only tax labor and capital as a last resort.

Yet most existing taxes affecting the Pacific Northwest stand reason on its head; they fall overwhelmingly on labor and capital. The Northwest can stand reason on its feet again by shifting the tax burden. Over the space of one to three decades, Northwest jurisdictions could eliminate many existing taxes -- most of them levies on income, sales, and property -- and replace them with taxes on the gifts of nature.

A tax shift alone will not solve the Northwest's problems. The region will always need a strong framework of laws and regulations against crimes, whether social, economic, or environmental. Taxes are no substitute for prohibition of inadmissible actions. The Northwest will also need to eliminate counterproductive subsidies, such as below-cost and below-market sales of public timber, parking space, and water. It will need to rewrite perverse regulations like those affecting auto insurance. And it will need to make public investments in the human services that meet vital social needs and reduce unintended pregnancy.

Yet a tax shift, more than any other large-scale policy change, would help align prices with costs, putting the power of the marketplace behind the reconciliation of people and nature.

After the Deluge:
The Case for a New World View

There is a yawning chasm between what is politically possible and what is achingly necessary.Ecological pricing, population stabilization, and other requisites of sustainability are, politically speaking, preposterous idealism. The short-term prospects of any government in the region shifting from income, sales, or property taxes to resource and Iand value taxes are nil. Nor is there hope swift progress against the anti-ecological subsidies that riddle tax and spending codes, such as fire-sale prices on publicly owned timber and grass, deeply discounted hydropower rates for aluminum smelters and irrigators, and the billion-dollar giveaways under U.S. hardrock mining law.

This is true because advocates for the long-term future are up against something devilishly difficult to fight: they are up against a worldview.

Everyone operates from a worldview. It is a set of simplifying assumptions, an informal theory, a picture of how the world works. Worldviews are rarely brought out into the light of day. So people are not usually aware of them They sit down deep in human consciousness somewhere, quietly shaping reactions to new ideas and information, guiding decisions, and ordering expectations for the future. Worldviews are not necessarily internally consistent. Often, they are not; in fact, they usually contain parts that are demonstrably false. Still, their historical and psychological roots are long enough to prevent easy uprooting.

In the Pacific Northwest, as elsewhere in North America, the commonly held worldview is an old one from the frontier. It comes from the rear-view mirror, reflecting times when the world was big and people were few. Through this lens, the world looks empty and indestructible. The environment and human community appear subordinate to the economy, as things worth protecting if you can afford to after paying the bills. In this worldview, production looks like the creation of tangible objects that meet basic human needs. Resource industries -- logging, farming, mining, energy production -- seem to be the locomotive that drags the entire economy along. This view is familiar and comforting, and demonstrably false.

The emerging worldview, held as yet by a minority of citizens, is grounded in the reality of the present: a time when the world is small and people are many. Through this lens, the world looks full and fragile. The economy and human community are subsets of the broader ecosystem. Production is the provision of desired amenities, services, and qualities, physical and nonphysical, to people enmeshed in communities. The pursuit of quality of life -- through the application of human ingenuity -- is the locomotive of the economy. This set of assumptions is new, unfamiliar, and accurate. Because few people yet see the world in its terms, the majority of citizens misconstrue their interests. They do not see their interests as tied up with those of forested watersheds or as threatened by climate change.

Worldviews are parts of culture and change over time. They are influenced by what parents teach their children, by what young people learn in school, by what adults learn from peers, books, and social insdtutions such as churches. They are also influenced by mass media. The politics of sustainability, therefore, is about changing not only laws and habits, but also --even primarily -- worldviews. The challenge is to change them quickly enough.

Drawing on its tradition of turning outlandish dreams into practical reality, the Northwiest mall be the place that demonstrates how to trade the old worldview for the new and, in the process, exchange sprawl and malls for compact, vibrant cities; clearcuts and monoculture for enduring farms, forests, and fisheries; throwaways, overpackaging, and rapid obsolescence for durability, reuse, and repair; volume for value; and consumerism for community.

The Northwest could model a way of life -- of less stuff and more time, of fewer toys and more fun. Above all, it could become a place whose civility, culture, and humanity are as stunning as its scenery.

The politics of place is a politics of hope. It is sustained by a faith -- somewhat mystical perhaps -- in place itself. Whether their are descendants of Asian hunters who crossed the Bering land bridge during the ice Age or mongrels with New England puritan Irish-Polish-Jewish blood, all people who put down roots are shaped by their home ground. Over time, it seeps into them, and they become natives. In the Northwest this means that they look up at twilight and draw strength from the mountains. They seek renewal at the rivers and the shores. They taste communion in the pink flesh of the salmon; The rains cease to annoy.

Here is the hope: that this generation becomes the next wave of natives, first in this place on Earth and then in others. That newfound permanence allows the quiet murmur of localities to become audible again. And that not long thereafter, perhaps very soon, the places of this Earth will be healed and whole again.

Alan Thein Durning is a former senior researcher at the Worldwatch Institute. This article is excerpted from This Place on Earth: Home and the Practice of Permanence, published by Sasquatch Books (Seattle). Reprinted from World Watch magazine, January/February 1997, pp.25-31.