.
| [Reprinted from The
New Republic, vol. 188, no. 12 (28 March 1983)] |
In the firmament of American ideological convictions, no star burns
brighter than the bipartisan devotion to free trade. The President's
1983 Economic Report, to no one's surprise, sternly admonished would-be
protectionists. An editorial in The New York Times, midway
through an otherwise sensibly Keynesian argument, paused to add
ritually, "Protectionism might mean a few jobs for American auto
workers, but it would depress the living standards of hundreds of
millions of consumers and workers, here and abroad."
The Rising Tide of Protectionism has become an irresistible topic for a
light news day. Before me is a thick sheaf of nearly interchangeable
clips warning of impending trade war. With rare unanimity, the press has
excoriated the United Auto Workers for its local content legislation.
The Wall Street Journal's editorial ("Loco Content")
and the Times's ("The Made-in-America Trap") were, if
anything, a shade more charitable than Cockburn and Ridgeway in The
Village Voice ("Jobs and Racism"). And when former Vice
President Mondale began telling labor audiences that America should hold
Japan to a single standard in trade, it signaled a chorus of
shame-on-Fritz stories.
The standard trade war story goes like this: recession has prompted a
spate of jingoistic and self-defeating demands to fence out superior
foreign goods. These demands typically emanate from overpaid workers,
loser industries, and their political toadies. Protectionism will breed
stagnation, retaliation, and worldwide depression. Remember
Smoot-Hawley!
Perhaps it is just the unnerving experience of seeing The Wall
Street Journal and The Village Voice on the same side, but
one is moved to further inquiry. Recall for a moment the classic theory
of comparative advantage. As the English economist David Ricardo
explained it in 1817, if you are more efficient at making wine and I am
better at weaving cloth, then it would be silly for each of us to
produce both goods. Far better to do what each does best, and to trade
the excess. Obviously then, barriers to trade defeat potential
efficiency gains. Add some algebra, and that is how trade theory
continues to be taught today.
To bring Ricardo's homely illustration up to date, the economically
sound way to deal with the Japanese menace is simply to buy their entire
cornucopia - the cheaper the better. If they are superior at making
autos, TVs, tape recorders, cameras, steel, machine tools, baseballs,
semiconductors, computers, and other peculiarly Oriental products, it is
irrational to shelter our own benighted industries. Far more sensible to
buy their goods, let the bracing tonic of competition shake America from
its torpor, and wait for the market to reveal our niche in the
international division of labor.
But this formulation fails to describe the global economy as it
actually works. The classical theory of free trade was based on what
economists call "factor endowments" - a nation's natural
advantages in climate, minerals, arable land, or plentiful labor. The
theory doesn't fit a world of learning curves, economies of scale, and
floating exchange rates. And it certainly doesn't deal with the fact
that much "comparative advantage" today is created not by
markets but by government action. If Boeing got a head start on the 707
from multibillion-dollar military contracts, is that a sin against free
trade? Well, sort of. If the European Airbus responds with subsidized
loans, is that worse? If only Western Electric (a U.S. supplier) can
produce for Bell, is that protection? If Japan uses public capital,
research subsidies, and market-sharing cartels to launch a highly
competitive semiconductor industry, is that protection? Maybe so, maybe
not.
Just fifty years ago, Keynes, having dissented from the
nineteenth-century theory of free markets, began wondering about free
trade as well. In a 1933 essay in the Yale Review called "National
Self-Sufficiency," he noted that "most modern processes of
mass production can be performed in most countries and climates with
almost equal efficiency." He wondered whether the putative
efficiencies of trade necessarily justified the loss of national
autonomy. Today nearly half of world trade is conducted between units of
multinational corporations. As Keynes predicted, most basic products
(such as steel, plastics, microprocessors, textiles, and machine tools)
can be manufactured almost anywhere, but by labor forces with vastly
differing prevailing wages.
With dozens of countries trying to emulate Japan, the trend is toward
worldwide excess capacity, shortened useful life of capital equipment,
and downward pressure on wages. For in a world where technology is
highly mobile and interchangeable, there is a real risk that comparative
advantage comes to be defined as whose work force will work for the
lowest wage.
In such a world, it is possible for industries to grow nominally more
productive while the national economy grows poorer. How can that be? The
factor left out of the simple Ricardo equation is idle capacity. If
America's autos (or steel tubes, or machine tools) are manufactured more
productively than a decade ago but less productively than in Japan (or
Korea, or Brazil), and if we practice what we preach about open trade,
then an immense share of U.S. purchasing power will go to provide jobs
overseas. A growing segment of our productive resources will lie idle.
American manufacturers, detecting soft markets and falling profits, will
decline to invest. Steelmakers will buy oil companies. Consumer access
to superior foreign products will not necessarily compensate for the
decline in real income and the idle resources. Nor is there any
guarantee that the new industrial countries will use their burgeoning
income from American sales to buy American capital equipment (or
computers, or even coal), for they are all striving to develop their own
advanced, diversified economies.
Against this background of tidal change in the global economy, the
conventional reverence for "free trade" is just not helpful.
As an economic paradigm, it denies us a realistic appraisal of second
bests. As a political principle, it leads liberals into a disastrous
logic in which the main obstacle to a strong American economy is decent
living: standards for the American work force. Worst of all, a
simple-minded devotion to textbook free trade in a world of mercantilism
assures that the form of protection we inevitably get will be purely
defensive, and will not lead to constructive change in the protected
industry.
The seductive fallacy that pervades the hand-wringing about
protectionism is the premise that free trade is the norm and that
successful foreign exporters must be playing by the rules. Even so canny
a critic of political economy as Michael Kinsley wrote in these pages
that "Very few American workers have lost their jobs because of
unfair foreign trade practices, and it is demagogic for Mondale and
company to suggest otherwise." But what is an unfair trade
practice? The Common Market just filed a complaint alleging that the
entire Japanese industrial system is one great unfair trade practice!
To the extent that the rules of liberal trade are codified, they repose
in the General Agreement on Tariffs and Trade (stay awake, this will be
brief). The GATT is one of those multilateral institutions created in
the American image just after World War II, a splendid historical moment
when we could commend free trade to our allies the way the biggest kid
on the block calls for a fair fight.
The basic GATT treaty, ratified in 1947, requires that all member
nations get the same tariff treatment (the "most favored nation"
doctrine), and that tariffs, in theory at least, are the only
permissible form of barrier. Governments are supposed to treat foreign
goods exactly the same as domestic ones: no subsidies, tax preferences,
cheap loans to home industries, no quotas, preferential procurement, or
inspection gimmicks to exclude foreign ones. Nor can producers sell
below cost (dumping) in foreign markets....
In classical free trade theory, the only permissible candidate for
temporary protection is the "infant industry." But Japan and
its imitators, not unreasonably, treat every emerging technology as an
infant industry. Japan uses a highly sheltered domestic market as a
laboratory, and as a shield behind which to launch one export winner
after another. Seemingly, Japan should be paying a heavy price for its
protectionism as its industry stagnates. Poor Japan! This is not the
place for a detailed recapitulation of Japan, Inc., but keep in mind
some essentials.
The Japanese government, in close collaboration with industry, targets
sectors for development. It doesn't try to pick winners blindfolded; it
creates them. It offers special equity loans, which need be repaid only
if the venture turns a profit. It lends public capital through the Japan
Development Bank, which signals private bankers to let funds flow. Where
our government offers tax deductions to all businesses as an
entitlement, Japan taxes ordinary business profits at stiff rates and
saves its tax subsidies for targeted ventures. The government sometimes
buys back outdated capital equipment to create markets for newer
capital.
The famed Ministry of International Trade and Industry has pursued this
essential strategy for better than twenty years, keeping foreign
borrowers out of cheap Japanese capital markets, letting in foreign
investors only on very restricted terms, moving Japan up the product
ladder from cheap labor intensive goods in the 1950s to autos and steel
in the 1960s, consumer electronics in the early 1970s, and computers,
semiconductors, optical fibers, and just about everything else by 1980.
The Japanese government also waives antimonopoly laws for development
cartels, and organizes recession cartels when overcapacity is a problem.
And far from defying the discipline of the market, Mm encourages fierce
domestic competition before winnowing the field down to a few export
champions....
The Japanese not only sin against the rules of market economics. They
convert sin into productive virtue. By our own highest standards, they
must be doing something right. The evident success of the Japanese model
and the worldwide rush to emulate it create both a diplomatic crisis for
American trade negotiators and a deeper ideological crisis for the free
trade regime. As Berkeley professors John Zysman and Steven Cohen
observed in a careful study for the Congressional Joint Economic
Committee last December, America, as the main defender of the GATT
philosophy, now faces an acute policy dilemma: "how to sustain the
open trade system and promote the competitive position of American
industry" at the same time.
Unfortunately, the dilemma is compounded by our ideological blinders.
Americans believe so fervently in free markets, especially in trade,
that we shun interventionist measures until an industry is in deep
trouble. Then we build it half a bridge.
There is no better example of the lethal combination of protectionism
plus market-capitalism-as-usual than the steel industry. Steel has
enjoyed some import limitation since the late 1950s, initially through
informal quotas. The industry is oligopolistic; it was very slow to
modernize. By the mid-1970s, world demand for steel was leveling off
just as aggressive new producers such as Japan, Korea, and Brazil were
flooding world markets with cheap, state-of-the-art steel.
As the Carter Administration took office, the American steel industry
was pursuing antidumping suits against foreign producers - an avenue
that creates problems for American diplomacy. The new Administration had
a better idea, more consistent with open markets and neighborly economic
relations. It devised a "trigger price mechanism," a kind of
floor price for foreign steel entering American markets. This was
supposed to limit import penetration. The steelmakers withdrew their
suits. Imports continued to increase.
So the Carter Administration moved with characteristic caution toward a
minimalist industrial policy. Officials invented a kind of near-beer
called the Steel Tripartite. Together, industry, labor, and government
would devise a strategy for a competitive American steel industry. The
eventual steel policy accepted the industry's own agenda: more
protection, a softening of pollution control requirements, wage
restraint, new tax incentives, and a gentlemen's agreement to phase out
excess capacity. What the policy did not include was either an
enforceable commitment or adequate capital to modernize the industry. By
market standards, massive retooling was not a rational course, because
the return on steel investment was well below prevailing yields on other
investments. Moreover, government officials had neither the ideological
mandate nor adequate information to tell the steel industry how to
invest. "We would sit around and talk about rods versus plate
versus specialty steel, and none of us in government had any knowledge
of how the steel industry actually operates," confesses C. Fred
Bergsten, who served as Treasury's top trade official under Carter. "There
has never been a government study of what size and shape steel industry
the country needs. If we're going to go down this road, we should do it
right, rather than simply preserving the status quo."...
The argument that we should let "the market" ease us out of
old-fashioned heavy industry in which newly industrialized countries
have a comparative advantage quickly melts away once you realize that
precisely the same nonmarket pressures are squeezing us out of the
highest-tech industries as well. And the argument that blames the
problem on overpaid American labor collapses when one understands that
semiskilled labor overseas in several Asian nations is producing
advanced products for the U.S. market at less than a dollar an hour. Who
really thinks that we should lower American wages to that level in order
to compete?
In theory, other nations' willingness to exploit their work forces in
order to provide Americans with good, cheap products offers a deal we
shouldn't refuse. But the fallacy in that logic is to measure the costs
and benefits of a trade transaction only in terms of that transaction
itself. Classical free-trade theory assumes full employment. When
foreign, state-led competition drives us out of industry after industry,
the costs to the economy as a whole can easily outweigh the benefits. As
Wolfgang Hager, a consultant to the Common Market, has written, "The
cheap [imported] shirt is paid for several times: once at the counter,
then again in unemployment benefits. Secondary losses involve input
industries... machinery, fibers, chemicals for dyeing and finishing
products."
As it happens, Hager's metaphor, the textile industry, is a fairly
successful example of managed trade, which combines a dose of protection
with a dose of modernization. Essentially, textiles have been removed
from the free-trade regime by an international market-sharing agreement.
In the late 1950s, the American textile industry began suffering
insurmountable competition from cheap imports. The United States first
imposed quotas on imports of cotton fibers, then on synthetics, and
eventually on most textiles and apparel as well. A so-called Multi-Fiber
Arrangement eventually was negotiated with other nations, which shelters
the textile industries of Europe and the United States from wholesale
import penetration. Under M.F.A., import growth in textiles was limited
to an average of 6 percent per year.
The consequences of this, in theory, should have been stagnation. But
the result has been exactly the opposite. The degree of protection, and
a climate of cooperation with the two major labor unions, encouraged the
American textile industry to invest heavily in modernization. During the
1960s and 1970s, the average annual productivity growth in textiles has
been about twice the U.S. industrial average, second only to
electronics. According to a study done for the Common Market,
productivity in the most efficient American weaving operations is
130,000 stitches per worker per hour - twice as high as France and three
times as high as Britain. Textiles, surprisingly enough, have remained
an export winner for the United States, with net exports regularly
exceeding imports. (In 1982, a depressed year that saw renewed
competition from China, Hong Kong, Korea, and Taiwan, exports just about
equaled imports.)
But surely the American consumer pays the bill when the domestic market
is sheltered from open foreign competition. Wrong again. Textile prices
have risen at only about half the average rate of the producer price
index, both before and after the introduction of the Multi-Fiber
Arrangement.
Now, it is possible to perform some algebraic manipulations and show
how much lower textile prices would have been without any protection.
One such computation places the cost of each protected textile job at
several hundred thousand dollars. But these static calculations are
essentially useless as practical policy guides, for they leave out the
value over time of maintaining a textile industry in the United States.
The benefits include not only jobs, but contributions to G.N.P., to the
balance of payments, and the fact that investing in this generation's
technology is the ticket of admission to the next.
Why didn't the textile industry stagnate? Why didn't protectionism lead
to higher prices? Largely because the textile industry is quite
competitive domestically. The top five manufacturers have less than 20
percent of the market. The industry still operates under a 1968 Federal
Trade Commission consent order prohibiting any company with sales of
more than $100 million from acquiring one with sales exceeding $10
million. If an industry competes vigorously domestically, it can
innovate and keep prices low, despite being sheltered from ultra-
low-wage foreign competition - or rather, thanks to the shelter. In
fact, students of the nature of modern managed capitalism should hardly
be surprised that market stability and new investment go hand in hand.
The textile case also suggests that the sunrise industry/sunset
industry distinction is so much nonsense. Most of America's major
industries can be winners or losers, depending on whether they get
sufficient capital investment. And it turns out that many U.S.
industries such as textiles and shoes, which conventionally seem
destined for lower-wage countries, can survive and modernize given a
reasonable degree of, well, protection.
What, then, is to be done? First, we should acknowledge the realities
of international trade. Our competitors, increasingly, are not free
marketeers in our own mold. It is absurd to let foreign mercantilist
enterprise overrun U.S. industry in the name of free trade. The
alternative is not jingoist protectionism. It is managed trade, on the
model of the Multi-Fiber Arrangement. If domestic industries are assured
some limits to import growth, then it becomes rational for them to keep
retooling and modernizing.
It is not necessary to protect every industry, nor do we want an
American MITT. But surely it is reasonable to fashion plans for
particular key sectors like steel, autos, machine tools, and
semiconductors. The idea is not to close U.S. markets, but to limit the
rate of import growth in key industries. In exchange, the domestic
industry must invest heavily in modernization. And as part of the
bargain, workers deserve a degree of job security and job retraining
opportunities.
Far from being just another euphemism for beggar-thy-neighbor, a more
stable trade system generally can be in the interest of producing
countries. Universal excess capacity does no country much of a favor.
When rapid penetration of the U.S. color TV market by Korean suppliers
became intolerable, we slammed shut an open door. Overnight, Korean
color TV production shrank to 20 percent of capacity. Predictable, if
more gradual, growth in sales would have been preferable for us and for
the Koreans.
Second, we should understand the interrelationship of managed trade,
industrial policies, and economic recovery. Without a degree of
industrial planning, limiting imports leads indeed to stagnation.
Without restored world economic growth, managed trade becomes a nasty
battle over shares of a shrinking pie, instead of allocation of a
growing one. And without some limitation on imports, the Keynesian pump
leaks. One reason big deficits fail to ignite recoveries is that so much
of the growth in demand goes to purchase imported goods.
Third, we should train more economists to study industries in the
particular. Most economists dwell in the best of all possible worlds,
where markets equilibrate, firms optimize, the idle resources re-employ
themselves. "Microeconomics" is seldom the study of actual
industries; it is most often a branch of arcane mathematics. The issue
of whether governments can sometimes improve on markets is not a fit
subject for empirical inquiry, for the paradigm begins with the
assumption that they cannot. The highly practical question of when a
little protection is justified is ruled out ex ante, since
neoclassical economics assumes that less protection is always better
than more.
Because applied industrial economics is not a mainstream concern of the
economics profession, the people who study it tend to come from the
fields of management, industrial and labor relations, planning, and law.
They are not invited to professional gatherings of economists, who thus
continue to avoid the most pressing practical questions. One economist
whom I otherwise admire told me he found it "seedy" that
high-wage autoworkers would ask consumers to subsidize their pay. Surely
it is seedier for an $800-a-week tenured economist to lecture a
$400-a-week autoworker on job security; if the Japanese have a genuine
comparative advantage in anything, it is in applied economics.
Fourth, we should stop viewing high wages as a liability. After World
War II, Western Europe and North America evolved a social contract
unique in the history of industrial capitalism. Unionism was encouraged,
workers got a fair share in the fruits of production, and a measure of
job security. The transformation of a crude industrial production
machine into something approximating social citizenship is an immense
achievement, not to be sacrificed lightly on the altar of "free
trade." It took one depression to show that wage cuts are no route
to recovery. Will it take another to show they are a poor formula for
competitiveness? Well-paid workers, after all, are consumers.
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